Boosting Schooling by Meeting Donor Needs
The Ugandan NGO Volcop faced a major issue where 66% of their sponsored children were about to lose crucial schooling funding due to non-renewal by private donors.
We collaborated with the NGO team to conduct interviews with donors and NGO workers, which revealed the core problem: the organization was not meeting donor communication expectations (e.g., frequent images of the children, transcripts, personalized details, receipts).​ To resolve this challenge, we designed a new, automated email communication protocol integrated with Microsoft Office functionalities. This solution streamlined procedures and enabled existing staff to effectively manage a large sponsor load. We also conducted comprehensive staff training on the new protocol.
Within two months of application, 100% of the children regained sponsorship coverage. Furthermore, new donor referrals resulted in an amplified funding base, significantly increasing the organization's overall capacity.
Project Overview
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Duration: 3 months (Research, Design, & Implementation Training).
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Role: Eduardo González led the interviews, the design of the communication protocol, and the staff training.
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Team: 3 NGO directors and 2 NGO workers in charge of the scholarship program.
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Key Tools: Microsoft Excel and Outlook (Used for data automation and streamlined donor communication).
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Project Goal: To identify opportunities to increase sponsorship renewal rates.
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Methods: Qualitative research based on in-depth interviews with donors and NGO staff, followed by protocol design and process automation.
Impact Evaluation
Funding Growth
Increased funding from 44% to 108%, securing full scholarship coverage for all children.
Increased Communication Efficiency
Increased contact frequency and information quality for a larger donor base using existing resources.
